Geppetto’s, a child’s fantasy.

Welcome to our magical world of classic toys. Enjoy our award-winning stores where you will find toys that inspire creative play for the entire family.

Our web-site features only a selection of the many wonderful toys we have in our stores.  If you do not find what you are looking for online, please contact the store closest to you or call us at 858-674-9990 and we will be happy to help you find what you are looking for.  You can also email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .  Have fun browsing Geppetto’s online and we hope to see you at one of our 9 locations in San Diego county soon…

History.

Geppetto’s has been a San Diego Tradition for over 40 years. We are still locally owned and operated by the Miller Family. Our original location was in the Old Town area of San Diego and, thanks to your patronage, we have grown considerably in the last few decades with stores from Carlsbad to Downtown and many neighborhoods in between.

Complimentary gift wrap and more…

We sell great toys, but it’s also our service that we want to be exceptional. We offer complimentary gift wrapping every day.  We are also happy to special order a product for you if we possibly can. Please let us know how we can make your shopping experience more enjoyable. (we offer free gift wrap for in-store and online purchases)

Toy Experts.

Our Toy Experts are full of great ideas and happy to recommend age appropriate toys that are entertaining, engaging, interactive and lots of fun!