Squish them, twist them, can’t resist them! Mash’ems is here to celebrate Hello Kitty’s 50th Anniversary with a wave of addictively squishable friends featuring Hello Kitty! These adorable Sanrio characters are the ideal toy for your little ones who love to fidget. Each squishy figure fits perfectly into the palm of your hand and is super fun to squeeze and stretch.

Play with them at home or take them on-the-go - there’s no wrong way to play with your Mash’em! Trade them with friends to build your own unique collection. Hello Kitty & Friends Mash’ems make excellent birthday gifts, holiday gifts, or party favors for kids ages 4 up. Collect them all!

• SUPER SQUISHY: There are so many ways to fidget with these Hello Kitty & Friends Mash’ems! Squeeze, mash, twist, and stretch—how will YOU play with your Mash’em?
• 6 TO COLLECT: This series of Mash’ems includes 6 Hello Kitty & Friends characters to collect, including Keroppi, Chococat, & more!  Collect them all for endless squishy fun!
• FUN SENSORY EXPERIENCE: Hello Kitty & Friends Mash’ems provide a fun sensory experience that is great for kids and adults who love to fidget.
• BLIND CAPSULES: These adorable Hello Kitty & Friends Mash’ems are hidden inside mystery capsules, just waiting to be discovered. Pop open the capsule to reveal your new friend, then squish and squeeze for endless fun!
• FUN TO TRADE: Collect all of your favorite Hello Kitty Mash’ems, then trade them with your friends for more squishy fun! Can you find them all?